An online merchant's most important marketing and sales tool is a content-rich, visually interesting, and factually accurate website. In this edition of "Ecommerce Know-How," I am going to propose six ways to improve your site, and I am offering these methods exactly five months before the holiday shopping season (November) begins in earnest, so that if you're a business-to-consumer seller, you'll . . .
http://www.practicalecommerce.com/articles/1085-Ecommerce-Know-How-Six-Ways-To-Improve-Your-Online-Store
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