Trust is defined as, “the reliance on the integrity, strength, ability, surety, etc. of a person or thing.” In relation to Web design, it involves honesty and competence, and a subtle, yet powerful way to achieve that elusive trust factor is through the use of color.
http://www.websitemagazine.com/content/blogs/posts/pages/trust-and-the-theory-behind-color.aspx
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